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Our Purpose
Qualified Opinions has been established to meet the growing need for the accurate supply of participants for online research. Our panel includes members from Australia, The United Kingdom, USA and Canada.
Respondent Selection
Qualified Opinions' members provide over 100 pieces of discrete information when they register as members. This enables us to narrowly target respondents for participation in your research project. Information held on respondents includes detailed demographic data and consumer behaviour. Depending on your requirements, we can also select participants based on the length of their panel membership and their level of activity.
Respondent Screening
Qualified Opinions utilises custom-developed and advanced technology to provide effective and accurate selection of research respondents.
Following selection of respondents (see above), potential participants in your research project can be further screened by the criteria to ensure they meet the full requirements of your research project. If you prefer, we really can provide you with qualified opinions!
Screening is tracked in real-time and available for live viewing. Screening data is also available to download for data-matching at any time.
Respondent Rewards and Incentives
Qualified Opinions does not provide cash incentives to our members. It is our view that panel members completing a research project should be provided with a suitable reward for their participation. However, we are also mindful that excessive payment can lead to bias in research and the development of 'professional respondents'. Reward costs will vary from project to project depending on the time it takes for respondents to complete a project, response rate required, length of time a project is active and the selection requirements. Please contact us for more information on our rates and charges.
e-Marketing
The Qualified Opinions panel is used entirely for online research and does not provide candidates for e-Marketing campaigns at this stage.
Web-listings
Qualified Opinions strictly prohibits any individual or organisation from advertising the member panel or website without our express permission.
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