Qualified Opinions - Free Online Survey Panel: Get Rewarded For Your Opinion!

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Frequently Asked Questions

Ever wondered how some of the best products are thought of or why some products are here one day and gone the next?

Market research is a way for companies to understand what consumers think about their products and services. Through surveys and discussions, companies ask questions which enable them to develop their products and services to best meet the needs and desires of consumers.

Does my opinion really count?

Every time we buy something we are making a choice and we make these kinds of decisions many times a day. We decide what to eat for breakfast, what to buy for lunch, what drink to buy or what to have when we want to treat ourselves to something special.

We don't just make purchasing decisions on products, we also decide on which company we would like to provide a service to us. We make decisions on which airline to fly with, which taxi company to use, which TV channel to watch and which cinema to go to.

When we make a purchasing decision we do so because we are influenced by a whole range of things. For example, we might be influenced to buy a certain brand of chocolate based on things like taste, packaging, availability or cost. We may even buy a brand as a result of an advertisement we had seen or because the packaging looked good or perhaps we liked the store display.

Market research attempts to identify what these influences are and how much of an affect they can have on our ability to make a purchasing decision in favour of one product over another. To make this fair, we need the opinions of a wide range of people. People of different ages, ethnic backgrounds, locations and most of all people who make purchasing decisions.

In short - YES, your opinion really does count!

How does the Qualified Opinions Panel work?

Qualified Opinions is a community of people who are asked to participate in online surveys and discussions. Market research conducted by Qualified Opinions is all done online - which means that our members never have to leave the comfort of their own home! All research is undertaken through web-based surveys and discussion groups, so all you need is access to a computer and an email address. For more information on panel membership and rewards, please see the Members Area.

Join Today!

Being a member of the Qualified Opinions panel is rewarding and fun!

In addition, you can have a direct impact on the decisions made by senior management in some of Australia's biggest and best known companies. So the next time you see a new product on the supermarket shelf or a great ad on TV you can tell your friends that you helped to make it happen.

By being a part of the Qualified Opinions Consumer Community Panel not only will you be rewarded for your opinions but you will have the satisfaction of knowing that you have made a meaningful contribution to what’s advertised on TV or offered on the supermarket shelf.

So what are you waiting for? Join Today!